Thousands of Blankets Donated at the Protea Hotel Fire & Ice! #TBD2014

June 2014: More than 4 000 South Africans will sleep warmly this winter thanks to the generous donations of a mountain of blankets at Protea Hotel Fire & Ice!, which spear-headed efforts in Cape Town and Johannesburg to grow this year’s Twitter Blanket Drive (#TBD2014).

The hotels’ annual winter charity push culminated in twin events last week that saw hundreds of last-minute drop-offs from people who were generously fed, watered and entertained by some of the country’s top acts like Prime Circle.

In Jozi, more than 1 600 blankets will be distributed amongst the following charities; Soul Food, a charity that collects and distributes supplies to approximately 30 shelters in the Witwatersrand region, Seeds of Africa and Ark Animal Centre.

Operation Shoebox in Cape Town, which supports more than 5 000 children in the metropolitan area, will get nearly 2 500 blankets from Protea Hotel Fire & Ice! Cape Town.

The hotels joined this inspired initiative in 2011 and has since then been at the forefront of promoting it, with great success.

Protea Hotels Fire & Ice! GMs Gabrielle Abrahams and Johan Cronje used their hotels’ Twitter and Facebook profiles to encourage people to raid every nook and cranny of their houses for warm blankets to donate. GUESTS staying in the hotels, who might not necessarily have travelled with their beloved blankies or don’t want to give them away, were also able to join the cause, by purchasing a blanket at either of the hotels for R75.

Says Protea Hotels Group Marketing Manager Nicholas Barenblatt: “More and more South Africans are using Twitter, and this shows in the increased awareness of the Twitter Blanket Drive this year, and of course, in the tremendous number of blankets donated.

“#TBD2014 is one of our big winter CSI initiatives and we’re grateful to all the cool people who through these donations have made winter a lot hotter for those less fortunate.”



Additional Assets

Download our logos
All Protea Hotels and African Pride Hotels selected high resolution hotel images and logo's are available for viewing and downloading online through our online image gallery.

Please click here for more information
Contact the press room
We'd love to hear from you, email us on or call us on 0861 11 9000.
Book a hotel
0861 11 9000 Intl: +27 21 430 5300
Newsletter Close

​When it comes to great getaway specials, important Protea news, and exciting upcoming events – the Protea Newsletter ensures you're always the first to know! So sign up today and make sure you never miss out!

X Forgotten Password

Please complete the following fields to generate your password.


Currency Converter

Provided by I-Net Bridge Submit Disclaimer