November 2013: Protea Hotels will go the extra mile and donate to charity 5% of all its booking revenue in George over the weekend of the Midas George Old Car Show next year.
The show takes place at the PW Botha College on 8 and 9 February 2014.
The Midas George Old Car Show started in 1997 and has grown to become one of the best car shows in South Africa. Thousands of people visit the picturesque town at the foot of the Outeniqua Mountains each year to see the best of vintage and classic vehicles with charms that few modern vehicles can equal.
The Protea Hotels in the area are already receiving bookings for next year’s event, says Protea Hotels Group Marketing Manager Nicholas Barenblatt, and there’s no doubt that they will be full to overflowing come February.
“Because there is such a strong focus on George during this wonderful annual event we’ve decided to give back to the local community and our charity of choice this year is Huis JJ Watson, which houses 70 senior citizens who need frail care, more than half of whom need round-the-clock nursing,” says Barenblatt.
“Many of them have no families and are therefore totally dependent on the care they receive at Huis JJ Watson. A government grant covers less than a quarter of their monthly running costs, so every cent they can raise is needed to keep a roof over the heads of these very vulnerable members of society.”
Barenblatt says there is wonderful synergy in the charitable cause that Protea Hotels has chosen for the 2014 show.
“You have an event showcasing beautiful vintage cars, that will also benefit people who are much the same age as many of those incredible vehicles.
“The Midas George Old Car Show is a premium time of year for hotels in the area and we hope to be able to donate a sizable amount of money to Huis JJ Watson afterwards.”