how to host the best conference ever

It’s the start of a new year when every business takes stock of 2010 and makes plans to take over the world in 2011. There’s only one place to plan world domination, and that’s with a conference in the edgy and funky atmosphere of a Protea Hotel Fire & Ice!

So what’s so special about the Protea Hotel Fire & Ice! brand? Surely every good conferencing hotel offers four walls, chairs, tables, pens, notepads, and the odd data projector or two? Most even offer relatively palatable food. So why opt for a Protea Hotel Fire & Ice!

Think mini massages, en suite Playstation gaming rooms, gourmet milkshakes and the best darn food this side of the Limpopo, because a conference at the Protea Hotel Fire & Ice! isn’t just a conference. It’s a genre, a new age take on conferencing in a contemporary, social and funky environment. 

Day conference packages range between R325 and R425 per delegate and there are a host of venues to suit every business requirement. You can choose an intimate boardroom for 10 people or a vast designer space for 250 people.

The catering options are also sublime. You can go on a tour around the world with Asian, Italian or South African themed foodie delights. Think Mini-Me gourmet burgers, sensational sushi and tantalising tarts as cocktail nibblies. The lunch and dinner buffet menus are equally funky. Doesn’t the thought of grilled calamari steak with coriander and chilli oil make your mouth water? Or how about a leg of succulent lamb with a wholegrain mustard crust? And for a taste of home you can’t beat slow stewed beef tomato bredie.

The Protea Hotel Fire & Ice! conferencing experience suits every taste and every pocket. The hotels in Cape Town and Melrose Arch, Johannesburg each offer different-sized venues and if you can dream the perfect meeting experience, the hotels’ friendly and professional TEAMs will tailor it to meet and exceed your expectations.

For more information contact the Protea Hotel Fire & Ice! Cape Town on 021 488-2555 or the Protea Hotel Fire & Ice! Melrose Arch on 011 218-4000 or visit


For more information contact Samantha Bartlett
Senior Account Director Irvine Bartlett Robert Shone
Account Director
Irvine Bartlett
(+27) 21 424-5594 (+21) 21 4242 438
083 3177 062 084 802 1662

About Protea Hotels

Protea Hotels is Africa’s largest and leading hotel group and has a footprint of more than 120 properties throughout South Africa and seven other African countries, including Zambia, Nigeria, Namibia and Kenya amongst others. Each hotel is uniquely different in character and the collection ranges from urban accommodation to country retreats, all in the 3 and 4-star markets. Protea Hotels is the winner of 2 World Travel Awards for Best Hotel Group in Africa, winner of 3 Sunday Times Markinor Top Hotel Brand Awards and the winner of the Coolest Hotel Group category in the Sunday Times Generation Next 2009 awards.
The hotel group became a wholly owned South African company again in April 2009 after a consortium comprising Protea Hotels management, its BEE shareholders and Investec Private Equity bought back the 74 percent stake the hotel group sold to Australian-based Stella Hospitality Group three years ago.

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For more information, please visit

For more information contact Samantha Bartlett
Senior Account Director Irvine Bartlett Robert Shone
Account Director
Irvine Bartlett
(+27) 21 424-5594 (+21) 21 4242 438
083 3177 062 084 802 1662


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