Protea Hotels is the leading hotel group in Africa with the most extensive footprint – over 100 hotels, with more than 10,000 rooms, in eight African countries (South Africa, Zambia, Nigeria, Namibia, Malawi, Uganda,Tanzania and Ghana).

The company was founded in 1984 and has grown its portfolio and brands, and reinvested and upgraded its hotels.

The group comprises of two brands, the mid-up market Protea Hotels (including the lifestyle brand Protea Hotel Fire & Ice!) brand and the superior deluxe African Pride Hotels, Lodges and Country Houses brand.

HOW WE STARTED Protea Hotels was formed on 1 July 1984, with an initial base of four managed properties which were controlled by Otto Stehlik and his partners.
These properties were the Heerengracht and Capetonian Hotels in Cape Town, the Protea Gardens Hotel in Johannesburg and the San Lameer resort on the KwaZulu Natal South Coast.
The company was owned 60% by Bankorp and 40% by Stehlik and his partners. A rapid expansion programme followed and within a few years, Protea Hotels offered accommodation right across the three-, four- and five-star spectrum.

MANAGEMENT BUY OUT In 1987, the Stehlik team bought out Bankorp's share in the management and property companies. Stehlik and his six co-directors thus controlled 100% of Protea Hotels. In 1994, a further five directors were appointed to the Protea Hotels Board.

EMPOWERMENT THROUGH EQUITY On 30 October 2000, Protea Hotels sold 18% of its shareholding to two Black Economic Empowerment partners. In 2005 Protea Hotels concluded a further Black Economic Empowerment transaction that saw a 53% BEE stakeholding in Protea Hotels. Click here to view our BEE Certificate
Annexure A

PURCHASE BY STELLA HOSPITALITY GROUP, AUSTRALIA On 1 July 2007, Protea Hotels was sold to Stella, a leading global hospitality and travel group. Protea's Black Empowerment Partners retained a 26% shareholding.

BUY-BACK On 1 July 2009, a consortium including Protea Hotels' management, its Black Economic Empowerment partners and Investec Bank Limited bought back the 74% the hotel group sold to Stella Hospitality Group.

MARRIOTT INTERNATIONAL On 1 April 2014, Protea Hotels sold its hotel marketing, management and franchise business to Marriott International. Marriott International, Inc (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with over 4,000 properties in 80 countries and territories and reported revenues of nearly $13 billion in 2013. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands globally. For more information or reservations, please visit, and for the latest news, visit
OUR MISSION to take hotels which could do better if they were managed and marketed better and to manage and market them better.

OUR PURPOSE is to acquire and maintain customers.

OUR CORE BUSINESS The core business of Protea Hotels is to manage and market hotels, on behalf of Owners, for a fee, either under a management agreement or a franchise agreement.

VISION FOR THE FUTURE is to be “Africa’s Number One Hotel Operating Company”.

  • Respect for human dignity
  • The best guest service
  • In search of excellence

GREEN POLICY Protea Hotels is dedicated to ensuring the longevity of our business for generations to come through responsibly managing our impact on the environment, our employees and the communities in which we operate.
For more information or reservations, please visit our website at, and for the latest company news, visit our press room.

Awards and Accolades

Winner of 2 World Travel Awards for Best
Hotel Group in Africa

Winner of 3 Sunday Times Markinor Top
Hotel Brand Awards

Winner of 6 Sunday Times Generation Next
Awards for the Coolest Hotel Group.


The Protea Timeline


Corporate Social Investment


In the beginning our Chairman, Mr Stehlik said:

"Nobody will ever judge Protea by the speed of our growth or the size of the group, but only by the quality of our operation and the quality of our relationship with our STAKEHOLDERS."

Our social investment programme is directed at two of our identified STAKEHOLDERS, our COMMUNITY and our STAFF.

It is a minimum requirement that every Protea Hotel, our Head Office and Regional offices have social investment programmes.

mission and philosophy

To uplift and enhance the lives of those less fortunate in our community in a sustainable manner.

Protea Hotels is dedicated to the continuous upliftment of those less fortunate. Protea Hotels actively encourages a culture of philanthropy and community involvement amongst its employees. CSI initiatives are conducted as a TEAM effort. Our Corporate Social Investment Programme is directed at two of our identified STAKEHOLDERS being our STAFF and our COMMUNITY.

Our focus in 2013

Focus areas for the 2013-2014 period:

  • Housing - Help provide the basic needs for the previously disadvantaged.
  • Education - Help the previously disadvantaged become educated and have a brighter future.
  • Ongoing Project - Reach For A Dream
  • Hotel specific focus: Any other local community initiative/project


Our Brands


African Pride is an exclusive African collection of superior-deluxe hotels, lodges and country houses, offering the highest international standards of service, accommodation and facilities.

Protea Hotels

Protea Hotels comprises a full and diverse range of outstanding hotels and resorts offering superior appointments, personalised service and individuality of character.

Protea Hotels Fire & Ice!

The Protea Hotel Fire & Ice! brand encompasses specially selected urban, young thinking and edgy hotels. Each property boasts a select genre, offering a new age take on comfortable and social hotels.

View Brand Comparison Sheet

Join our group


We select our hotels based on four criteria:
Geographic Location: Is there a need for a hotel? Is there a conflict with another Protea Hotel?
Potential Relationship: Will it benefit both parties?
Physical Product: Does the hotel meet our minimum standard? Is there the will to make it so?
Potential to Add Value: Will this hotel be better off with our input? Will it add value to our portfolio?



Protea Hotels is conscious of our responsibility as a major Hotelier – who in partnership, serve millions of customers every year in communities across South Africa and Africa. We recognise the need to understand, make decisions, plan, and manage our impact – the way we treat people, serve our customers, invest in local communities, provide returns to our shareholders, manage our supply chain and affect the environment – and take the opportunity to help achieve lasting and beneficial change that extend beyond our operations.

We do not view sustainability as an additional strategy or range of new activities. Rather it is about influencing all corporate strategies – creating integration and deepening our work to bring effect to profit (Prosperity), society (People), and environment Planet). We recognise that this calls for a shift in the way we approach the very issues that face our business on a daily basis.    

This Sustainability Statement of Intent reflects our first committed step towards envisioning, forming and implementing a Corporate Sustainability Strategy. Our statement has as its objective to engender a common and shared understanding, purpose, and commitment towards issues of sustainability within Protea Hotels.


number one hotel operating company
Protea Hotels' vision is to become "Africa's number one hotel operating company. In line with our vision, Protea Hotels' seeks to answer two questions in stating its intent towards sustainably.
Firstly, what does it mean to be the "number one operating company" in its field?
Secondly, what does it mean to achieve this within an "African" context?
innovations and adaptability
Thus, to be the number one operating company, Protea Hotels' intends to become a resilient leader in its field through investing in the innovations and adaptability of its people and stakeholders to build on existing best practices and to generate new ideas and services that shift the focus to the present and the future – instead of only trying to fix the past.
assessments and analysis
Furthermore, In order to incorporate this into our operations, Protea Hotels will make assessments and an analysis of current practices towards adopting a system of integrated management, performance and reporting focused on People, Planet, and Prosperity.
social and natural environment
To achieve the above within an African context, The Protea Hotels intends to move beyond minimising its impact and damage to the social and natural environment. Instead, Protea Hotels will take every opportunity to grow and develop its business practices, services and brand while restoring and re- building these elements.
Fairtrade Coffee
Protea Hotels serves Fairtrade Certified Coffee sourced by small-scale farming communities in East Africa. By buying coffee on Fairtrade terms, we make sure that the highest social and environmental standards are met and that the farmers receive a premium to invest in the development of their communities. Read More


Twitter Feed

Press Room

Protea Hotel Fire & Ice! Owns the Best of the Burger This Winter

Singing the Jack Frost blues stops right at the door of Protea Hotel Fire & Ice! this winter with a range of burgers specially designed to fire up the heart, soul and belly.

And if that alone isn't enough to brighten your day, shake it up with the accompanying range of specially created cold weather milkshake flavours that'll make your heart beat much faster!



Protea Hospitality Group has always believed that in order to achieve the levels of service excellence that we strive for, we need to hire people that are well suited for our industry and then equip them with the skills and knowledge needed to deliver quality service consistently.

In terms of this commitment towards developing the competencies of Protea people, the "Protea Hotels Institute for Professional Development (PHIPD) - Achieving Excellence Through Quality Training" was launched in January 2000.

The Protea Hotels Institute for Professional Development comprises of the following four divisions:

  • Short Courses & Skills Programmes
  • E-Learning Academy
  • In-Service Traineeship Programmes
  • Quality Assurance

To ensure Protea Hotels corporate and individual business objectives are reached through effective training and development of Protea people.

Developing and implementing measurable and certificated modular courses covering all aspects of the Business Plan to ensure individual career development and effective succession planning.

YOU MAY ASK: "What if we train our STAFF really well and they leave?"
OUR RESPONSE: "What if we don't and they stay?"

Contact Us

Type of enquiry
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0861 11 9000 Intl: +27 21 430 5300
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