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SPREADING THE LOVE THROUGH GIVING ALL YEAR ROUND
The African Pride Crystal Towers Hotel & Spa in Cape Town led the way in caring and compassion last year, with their social investment efforts garnering them the Protea Hospitality Group’s prestigious 2011 CSI Award.
The award is made annually to the property among the 120+ Protea Hotels and African Pride Hotels in Africa that demonstrates a broad-based commitment to improving the lives of those in need, whether it be through providing meals to primary school children or prize vouchers to NPOs.
As per the Protea Hospitality Group model, different departments in the hotel chose charities to support; raising funds and donating time to the various organisations.
“It’s a minimum requirement in Protea Hotels that each and every hotel, our regional offices and head office all support at least one charity per year. Most do far more than this.
“Our head office, for instance, supports a host of NPOs including Reach for a Dream, Afrika Tikkun, Groote Schuur Cancer Ward, iLitha Labantu, Uthando, the Carthorse Association and the South African Medical and Education Foundation.
“All hotels in the Protea Hospitality Group are immovable parts of their local communities and as such had a responsibility towards them, which is why we consider social investment to be one of the cornerstones of our business.” Barenblatt said.