Protea Hotels is looking ahead to a year with defined growth areas most notably in regional business travel and conferencing. Across the network the fruit of what has been a specific area of focus is becoming increasingly evident.
Protea Hotels is Africa’s largest and leading hotel group, with more than 120 properties in eight countries. As a group Protea Hotels has always been proudly African and this outlook will not change.
The group is expanding the footprints of both African Pride Hotels and Protea Hotels to markets across Africa such as Botswana, Kenya, Angola and Zambia to name a few. It is important to note that the company’s focus and optimism in these markets is not merely that of hoping to harvest tourist revenue but rather that there is enormous growth potential in the corporate and business travel market. Protea Hotels’ long standing commitment to Africa and its track record of more than 25 years perfectly positions the company to grow the hospitality sector in these African Lions to world beating standards.
Being cognizant of the emerging regional trade hubs, the company has taken great care to evolve the product offering across Africa to resonate with an increasingly mature and diversified market. Simply put, the hospitality product needed and wanted only five years ago bears no resemblance to that which is demanded today. The increasing sophistication of technology and telecoms on the continent alone demand that hospitality providers invest substantially in supporting infrastructure to accommodate conferencing and individual GUEST requirements.
The modern African hotel is also required to do something of a design and décor balancing act. In modern society the overstuffed colonial or unremittingly ethnic offering just is not relevant and is giving way to global design of the highest order, but with a unique continental flavour.
“Protea Hotels is more bullish today about leading industry development within the African framework than at any other time in its history. With an eight-nation footprint we see firsthand, on a daily basis, the creation of new markets and hospitality users and the evolving requirements regional business demand from hotels both in the form of the core beds business and in the services which enable commerce such as conferencing and events,” said Protea Hotels CEO Arthur Gillis. “And as the economies of ever more African countries develop in size and sophistication, Protea Hotels and African Pride Hotels will be there to welcome GUESTS with the unique service culture that has come to define us, a culture bred of Africa.”