Our Mission

About Protea Hotels

Our Mission, Our Purpose & Core Business

OUR MISSION

To take hotels which could do better if they were managed and marketed better and to manage and market them better.

PROTEA's mission statement recognises its ability to use its core competencies:

1. The "PROTEA" BRAND and infrastructure
2. MARKETING ability
3. MANAGEMENT expertise
4. RELATIONSHIPS with stakeholders

To create VALUE for OWNERS, GUESTS, STAFF and the COMMUNITY in which its hotels operate.

Protea's "product" is the provision of professional hotel management and marketing expertise and services to OWNERS of hotels which are part of the corporate structure.

OUR PURPOSE

To acquire and maintain customers, i.e. OWNERS and GUESTS

OUR CORE BUSINESS

The core business of PROTEA HOTELS is to manage and market hotels, on behalf of OWNERS, for a fee, either in terms of a management agreement or a franchise agreement.

MANAGING AGREEMENTS are entered into when the OWNER of a hotel is not able, or does not have the inclination, to operate the hotel personally. PROTEA HOTELS, in terms of a management agreement, will appoint a general manager to the hotel and will manage and market the hotel for and on behalf of the OWNER.

FRANCHISE AGREEMENTS are entered into when the OWNER / MANAGER of a hotel only wishes to take advantage of the PROTEA BRAND in terms of its marketing ability, sales and reservations infrastructures.

Vision For The Future

TO BE "AFRICA'S NUMBER ONE HOTEL OPERATING COMPANY"