Protea Hotels
Protea Hotels comprises a full and diverse range of outstanding hotels and resorts offering superior appointments, personalised service and individuality of character.
Protea Hotels Brand Positioning: “The best strategically located, mid - up market leading hotel group in Africa, offering a unique service culture”
PROTEA HOTELS’ BRAND ATTRIBUTES
- Hotels that are uniquely different in character and strategically located
- Quality products in line with international and brand standards which meet the needs and requirements of our customers
- Consistent and trusted standards (physical and service)
- Fun and friendly experience
- Offering a range of products from mid – up market hotels
- Exceed GUESTS’ expectations
- Offering different products to different customers
PROTEA HOTELS’ BRAND ESSENCE / ‘RULES OF THE GAME’
- Freshness of room
- You’re welcome (Protea’s unique service culture: SUCCESS = RESULTS - EXPECTATIONS)
- Efficiency (i.e. Express check in/out..updated technology)
- The Bed / Pillows / Coffee and Breakfast business
- Authentic
African Pride Hotels
African Pride is an exclusive African collection of superior-deluxe hotels, lodges and country houses, offering the highest international standards of service, accommodation and facilities.
African Pride Hotels Brand Positioning: “Africa’s signature of luxury hospitality”
AFRICAN PRIDE HOTELS BRAND ATTRIBUTES
- Luxury (superior deluxe) quality
- Unique properties
- Range from contemporary urban hotels to boutique country houses
- Authentic African experience and hospitality
- Personalized in their nature
- Exceed GUESTS’ expectations
- Signature of luxury
PROTEA HOTEL FIRE & ICE! BRAND ATTRIBUTES
- Urban, contemporary, young thinking and edgy
- It’s a third space – not a home, nor an office
- Unique service philosophy / culture
- Forever young and energetic
- Exceed GUESTS’ expectations
- A genre, a new age take on affordable, comfortable and social hotels
Brand Segmentation
|
our brands