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NEW UK APPOINTMENTS ENTRENCH PROTEA HOTELS’ & AFRICAN PRIDE HOTELS’ AFRICAN DOMINANCE
Cape Town, 2 February 2010: Africa’s largest and most popular hotel group, Protea Hotels, continues to expand its footprint throughout Africa, and has recently appointed two industry rainmakers as sales agents in the United Kingdom. These appointments are a result of Protea Hotels’ and African Pride Hotels’ success and growth into various strategic regions throughout South Africa that add value to the discerning international traveler.
The marketing and sales of the Protea Hotels brand in the UK will be headed up by Greg Young. Greg has traveled extensively covering 100 countries and thousands of hotels. Coupled with his expertise and experience, his knowledge of the online market space will play a pivotal role in growing the brand’s already exceptional reputation in the UK travel market.
The UK sales and marketing of African Pride Hotels (Protea Hotels’ superior deluxe brand) will have Tessa Bott at the helm. Tessa has extensive experience in the luxury travel market. With her 20 years experience in the travel industry across UK and Africa, she will offer first-rate service with the necessary understanding to make marketing Africa’s largest and leading luxury hotel brand a success.
“South Africa has become the most desirable holiday destination to visitors from countries such at the UK, Ireland and Europe, largely due to the exchange rate, good weather and amazing hospitality. We anticipate this popularity to grow post the world cup soccer tournament,” said Danny Bryer, Marketing and Revenue Director, Protea Hospitality Group, “We need to support this international appeal with a strong sales presence as it goes hand in hand with the growth of our business. I am confident that both their ‘tourism acumen’ and relationships with key role players in the travel trade will see the continued growth of sales in the UK market.”