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Protea Hospitality Group Breaks Ground in Ninth African Country
Ghanaian property brings current PHG hotels development total to more than US$ 100m
March 2013: The Protea Hospitality Group has just finalised an agreement that will see Africa’s largest hospitality company entering the economically booming Ghanaian market, making it the ninth country in which the company will reinforce its dominance of the industry on the continent.
Protea Hospitality Group CEO Arthur Gillis says the development of Ghana’s 130-room Protea Hotel Select Takoradi, which opens in the south-west coastal city of Takoradi in early 2014, brings the current value of portfolio hotels developing across Africa to more than US$ 100 million.
Currently six Protea Hotels and African Pride Hotels are under construction in Nigeria (2 properties), Ghana, Zambia, Uganda and South Africa.
According to Gillis, the West African market is arguably hospitality’s most exciting development prospect on the continent, buoyed by economic growth predictions of more than 6% this year for countries like Ghana and Nigeria.
“West Africa is booming. Ghana’s economic growth is predicted to be greater than 7% in 2013, which is nothing short of miraculous in the current global climate, and Nigeria isn’t far behind.
Takoradi is an attractive leisure destination with its miles of white beaches, but its deep water sea port and the fact that it is the hub of Ghana's nascent oil industry also make it a strategically important economic development node.
“Working with our local partners I know this hotel is just the first of many that we will be developing in Ghana; a country that welcomes companies bringing specialist African expertise and brand stability into its economy.”
“The Protea Hospitality Group is taking a robust interest in Nigeria, because we know we are creating a strong hospitality brand that both Nigerians and international travellers trust to deliver the best facilities and world-class service.
Gillis says the Zambian and Ugandan economies have equally exciting growth prognoses in the medium term, which is driving hospitality development – and international interest – in those areas.
Gillis says several large international hotel groups have opened sub-Saharan offices to take advantage of Africa’s rapid economic growth, and are labelling it hospitality’s “final frontier”.
“The Protea Hospitality Group has been working here for nearly 30 years and the first rule is always to find the best local partner possible. Partnerships are key to making it work in Africa, as is growing a brand that is trusted to be by Africans, for Africans.
“As a continent we’ve come a long way in the past 30 years and right here, right now, is Africa’s time to shine.”