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Reach for a Dream
Reach for a Dream fulfils the dreams of children between the ages of 3 and 18 who have been diagnosed as having a life-threatening illness by a medical practitioner. We do not discriminate based on race, culture, financial status or any other factor. Each child living with a life-threatening illness is given a chance to dream. Reach for a Dream believes that no child should live without hope. Childhood can be the most magical phase of the human existence, filled with dreams, aspirations and most of all… fun! For children who have been diagnosed as having a life-threatening illness, the magic of childhood may be lost in the emotional, physical and financial strain of dealing with their illness. Reach for a Dream tries to alleviate some of this strain (which often affects the whole family), by creating a different environment for the child – one that is not focused on her/ his illness. We would like our children to find their laughter again and therein find the strength to live beyond their illnesses. Protea Hotels is proud to be in association with this wonderful charity as a sponsor. We have dedicated various Social Investment projects to this worthy cause. Protea Hotels launched a campaign to help raise both awareness and funds for Reach for a Dream. To date we have sold 5000 by utilising the retail potential of the company’s wide hotel footprint throughout South Africa, the Protea Hospitality Group is selling fluffy Lions in a Tin for R100. All proceeds from the sale of the Lion-in-a-Tin fluffy toys go directly towards realising the dreams of children suffering from life-threatening illnesses.
“Because we have approximately 80 hotels in South Africa, there are 80 outlets to sell the Lions in a Tin and that’s a good spread. There is no profit attached to these sales; every cent goes to Reach for a Dream because it is an organisation very close to our hearts. The hotel footprint also puts us in a position to help more children realise their dreams because if they need to travel, chances are exceptionally good that there’ll be a Protea Hotel somewhere nearby,” said Danny Bryer, Protea Hospitality Group’s director of Sales, Marketing and Revenue. “We are honoured to play our part in helping Reach for a Dream.”
DREAMS DO COME TRUE...WITH PROTEA HOTELS For more information please visit http://www.reachforadream.org.za/ 
Afrika Tikkun
Afrika Tikkun is an NGO that provides education, health and social services to children, youth and their families through centres of excellence in South African Townships. Our aim is to empower communities to develop new generations of productive citizens.
We donated R 155,000 to their organization which will be used for: - Child and Youth Development Programme (operational costs)
- New Centre – equipment and resourcing the new classroom and Principal’s office
- The Committee went on a site visit to Afrika Tikkun and look forward to many more
- They were shown the vegetable garden, the new centre being built, the food kitchen and also visited homes that are part of the Afrika Tikkun programmes
- We dedicated Mandela Day to fundraising and donating to Afrika Tikkun.
For more information please visit www.afrikatikkun.org or click here to read more "Who is Afrika Tikkun'.
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Head Office Social Investment