Criteria For Hotels

How We Select Hotels

Hotels are incorporated into the PROTEA HOTELS network according to the broad selection criteria of :

GEOGRAPHIC LOCATION

Taking into account:
Requirements of our customers, i.e. GUESTS, internal competition, i.e. whether we have another hotel in the area; and whether we have a requirement in the area (achieving a network of geographically, strategically placed hotels)

POTENTIAL RELATIONSHIPS

Taking into account:
The nature of the working relationship that PROTEA may have with the owner for mutual benefit.

PHYSICAL PRODUCT

Taking into account:
The physical quality of the hotel, the hotel's facilities and amenities and the finance available to bring the hotel up to PROTEA's standards.

POTENTIAL TO ADD VALUE

Taking into account:
The hotel's ultimate potential, i.e. could the hotel do better if it were managed and marketed better and Protea Hotels' ability to add value.