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SINGAPORE (January 5, 2010) – Agoda.com, Asia’s global hotel booking site and part of Nasdaq-listed Priceline.com Inc., today announced a partnership with the Protea Hospitality Group, Africa’s largest and leading hotel group with some 90 properties in South Africa and more than 120 continent-wide. Protea Hospitality Group now has access to Agoda.com's YCS (Yield Control System) – proprietary software through which hoteliers can dynamically control room inventory, prices, content and promotions. Protea Hospitality Group will offer 20 properties through Agoda.com in key locations across South Africa. Protea properties range from luxurious safari lodges at the Kruger National Transfrontier Park, to the ultra-deluxe and chic African Pride Hotels in the cosmopolitan hubs of Johannesburg and Cape Town. Protea Hospitality Group also actively supports social development and environmental sustainability, with policies that aim to protect and nurture local communities. With more than 25 years' experience in hospitality, the Protea Hospitality Group has built a reputation for service excellence and superior levels of comfort and style, catering to a wide range of demographics across an offering of 3 to 5 Star hotels. In Cape Town, their Protea Hotel Fire & Ice is perfect for hip and chic crowd, with slick modern design, proximity to the city's hotspots and a slew of adventure sports such as shark cage diving, hang-gliding and abseiling that can be arranged in-house. By contrast, the Protea Hotel in historic Stellenbosch provides guests with a serene and scenic experience surrounded by majestic mountain ranges and vineyards, with horse riding, golf and wine-tasting on the itinerary. Protea Hospitality Group Director of Sales, Marketing and Revenue, Danny Bryer, welcomed the agreement. “Africa and South Africa in particular, offer a world of superior travel and leisure experiences to visitors and the Protea Hospitality Group has the best strategic footprint to ensure a consistent level of fine service and luxurious comfort. Our properties across the Protea Hotels and African Pride Hotels portfolios are all unique in character, but share a service commitment and culture unmatched on the African continent.”
Mr. Robert Rosenstein, President of Agoda.com, said: “South Africa offers many great destinations the pristine beaches, vineyards, wildlife safaris, and a vibrant culture. This partnership with the Protea Hospitality Group will create more opportunities for Agoda customers to enjoy these popular and unique travel experiences."
Agoda.com's Rewards points program, multilingual sites, instant confirmation and international membership base will help the Protea Hospitality Group increase brand visibility globally. For convenience and ease of use, Agoda.com is available in 32 different languages online.
For more information on partnering with Agoda.com, please contact PR@Agoda.com. Note to Editors About Agoda Company Pte Ltd:
Agoda Company Pte Ltd (www.agoda.com) is a leading Asia-based, online hotel reservations company, which specializes in securing the lowest discount hotel prices. Agoda.com is part of Priceline.com (Nasdaq:PCLN). Agoda's network includes more than 150,000 hotels worldwide. The multinational staff of more than 500 professionals, located throughout the world, provides a first-rate reservation service that uniquely combines local knowledge and local connections to provide the best hotel deals to both business and leisure travelers. In addition, Agoda customers participate in the Agoda Rewards Program, earning further discounts and free stays. Unlike programs that limit travelers to a single chain, the Agoda Rewards Program allows customers to redeem Rewards Points at thousands of hotels around the globe, at any time. A member of the Pacific Asia Travel Association (PATA), Agoda's aim is to promote travel by making it more affordable and more accessible to more people. The Protea Hospitality Group: About Protea Hotels:
Protea Hotels is Africa’s largest and leading hotel group and has a footprint of more than 120 properties throughout South Africa and seven other African countries, including Zambia, Nigeria, Namibia and Kenya amongst others. Each hotel is uniquely different in character and the collection ranges from urban accommodation to country retreats, all in the 3 and 4-star markets. Protea Hotels is the winner of 2 World Travel Awards for Best Hotel Group in Africa, winner of 3 Sunday Times Markinor Top Hotel Brand Awards and the winner of the Coolest Hotel Group category in the Sunday Times Generation Next 2009 awards.
The hotel group became a wholly owned South African company again in April 2009 after a consortium comprising Protea Hotels management, its BEE shareholders and Investec Private Equity bought back the 74 percent stake the hotel group sold to Australian-based Stella Hospitality Group three years ago.
Follow us on twitter@ProteaHotels. For more information, please visit www.proteahotels.com.
About African Pride Hotels, Lodges and Country Houses:
Protea Hotels’ superior luxury collection, African Pride Hotels, offers the highest international standards of service excellence, luxury accommodation and superior facilities, ensuring that GUESTS experience the best of South Africa, as well as the proud spirit of the continent, as the name implies.
African Pride's 17 hotels, safari lodges and country houses have a presence in popular tourist destinations, including Cape Town, Johannesburg, Hermanus, Cape Winelands and the Garden Route
For more information, please visit www.africanpridehotels.com. The African Pride deluxe hotels, lodges and country houses include:
1. African Pride Melrose Arch Hotel
2. African Pride Andros Boutique Hotel
3. African Pride Makaranga Garden Lodge
4. African Pride Tribe (Nairobi, Kenya)
5. African Pride 15 On Orange Hotel – Winner of the House & Leisure Best Hotel in SA 2010
6. African Pride Endless Horizons Boutique Hotel
7. African Pride Mount Grace Country House & Spa
8. African Pride Pumba Private Game Reserve
9. African Pride Rosenhof Country House
10. African Pride The Sands at St Francis
11. African Pride Hacklewood Hill Country House
12. African Pride Audacia Manor
13. African Pride The Burning Shore (Namibia)
14. African Pride Crystal Towers Hotel & Spa
15. African Pride Rijk’s Country House
16. African Pride Mosselberg on Grotto
17. African Pride Rosenhof Country House
18. African Pride Irene Country Lodge For more information on the Protea Hospitality Group contact Samantha Bartlett
Senior Account Director Irvine Bartlett Robert Shone
Account Director
Irvine Bartlett
(021) 424-5594 or 083 3177 062 (021) 21 4242 438 or 084 802 1662
sam@irvinebartlett.co.za or robert@irvinebartlett.co.za
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