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Questionnaire

1. Who / What is Protea Hotels ?

2. Who is Protea Hotels primary target market ?

3. What sort of marketing research was conducted that you think will benefit Protea Hotels by participating in your proposal ?

4. List the benefits Protea Hotels would receive, if we accepted your proposal ?

5. What is the geographic profile of your audience ?

6. What is the demographic profile of your audience ?

7. What is the LSM (living standard measurement) profile of your audience ?

8. What is the psychographic profile of your audience ?

9. When were you last audited? - (ABC)

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