PROTEA HOTELS was formed on 1 July 1984, with an initial base of four managed properties which were controlled by Otto Stehlik and his partners. These properties were the Heerengracht and Capetonian Hotels in Cape Town, the Protea Gardens Hotel in Johannesburg and the San Lameer resort on the KwaZulu Natal South Coast. The company was owned 60% by Bankorp and 40% by Stehlik and his partners, who were also directors of the company.
A rapid expansion programme followed and within a few years, Protea Hotels offered accommodation right across the three-, four- and five-star spectrum. Every hotel was refurbished and upgraded and a higher star-grading obtained. Bankrupt hotels were turned around and put on a profitable financial footing. Today Protea Hotels is the largest hotel group in Africa with the most extensive network - over 100 fine hospitality establishments in nine countries on the African continent!
"Protea Hotels is dedicated to ensuring the longevity of our business for generations to come through responsibly managing our impact on the environment, our employees and the communities in which we operate."
In 1987, the Stehlik team bought out Bankorp's share in the management and property companies. Stehlik and his six co-directors thus controlled 100% of PROTEA HOTELS. In 1994, a further five Directors were appointed to the Board of Protea Hotels.
On I July 1988, a holding company, PROTEA HOSPITALITY CORPORATION (PTY) LIMITED (PHC), commenced operations with three focused operating divisions:
- PROTEA HOTELS, which is responsible for the management and marketing activities of the hotels carrying the Protea and African Pride brands. This is done on the basis of a management or marketing agreement, a joint venture or an association.
- PROTEA PROPERTY HOLDINGS, which are properties owned or leased by PHC. These properties have management agreements with Protea Hotels.
- PLAN ONE and PROCUREMENT INTERNATIONAL.
Plan One is a hotel development and consultancy company experienced in interior design and planning, conceptualising, refurbishing, upgrading and building hotels.
Procurement International is a company specialising in the sourcing and supply of hotel fixtures, furniture and equipment.
Plan One and Procurement International offer these services to properties within the Protea group and also operate on a consultancy basis outside of PHC. PHC has a shareholding in Plan One and Procurement International.
- View our website here: Procurement International Website
EMPOWERMENT THROUGH EQUITY
On 30 October 2000, PHC sold 18% of its shareholding to two Black Economic Empowerment partners. In 2005 Protea Hotels concluded a further Black Economic Empowerment transaction that saw a 53% BEE stakeholding in Protea Hotels. This transaction brought Protea Hotels more in line with the demographics of South Africa.
Purchase of PHC by Stella Hospitality Group, Australia
On 1 July 2007, the company was sold to Stella, a leading global hospitality and travel group; however, Protea's Black Empowerment Partners retained a 26% shareholding, which was substantially ahead of Tourism Empowerment Charter requirements.
- PHC Buy-back by Investec Bank Limited, Protea Hotels Black Empowerment Partners and Protea Hotels Directors
- On 1 July 2009, a consortium including Protea Hotels’ management, its Black Economic Empowerment partners and Investec Bank Limited bought back the 74% the hotel group sold to Stella Hospitality Group.
- Protea is unwavering in its support of Black Economic Empowerment with our BEE stakeholders, having increased their ownership to 40%.
- Protea Hospitality Group’s ownership comprises: 40% BEE partners, 30% INVESTEC, 30% PHG Management.
- In addition, within the Investec and Protea Hotels Management Groups, there are significant Broad Based Black Economic Empowerment (BBBEE) shareholders bringing our total Black shareholding to +/- 50%.
- PHG is currently undergoing a BBBEE rating process being conducted by EMPOWERDEX, with finalisation of our rating imminently expected.
To view our current status certificate, please click on the following link: CERTIFICATE
The Empowerment Consortium consists of:
THE AKA CAPITAL
Aka Capital is a private equity and investment holding company, whose mission is to create a model for sustainable Black Economic Empowerment in order to contribute towards the economic transformation of South Africa.
Prime Portfolio Investment “A”
Prime Portfolio Investment “A” is a 100% Black owned and managed investment company that seeks involvement in business ventures or with partners who share its mission of job creation, skills transfer and social upliftment of historically disadvantaged South Africans.
Gemvest 53 (Pty) Ltd (Popcru Investment Holdings)
Popcru Investment Holdings was formed by the Union Leaders of Popcru in order to enhance Black Economic Empowerment. The Union represents 120 000 men and women. Popcru Investment Holdings is 100% owned by the Union Members. Management is 70% black and 30% white, while union membership is 95% black.
Vecto Trade 325 (Pty) Ltd (FAWU)
Basebenzi Investments (Pty) Limited, formerly known as Ikhwezi Investments, was established as a profit driven venture which would ultimately benefit all 119 000 members of FAWU, of whom 99% are black.
Indospan Investment (Pty) Ltd