One of the founding principles of Protea Hotels is the respect for human dignity. .

This principle extends not only to our GUESTS, STAFF and STAKEHOLDERS but also to the communities in which our hotels function. Over the years Protea has built a legacy of community building and upliftment, from the large scale, high visibility projects with Reach for a Dream to the more inconspicuous but equally meaningful contributions to orphanages, old age homes and educational projects.

It has been said that it is more blessed to give than to receive and at Protea Hotels we strive to be a light to our communities and help to make a positive impact wherever our hotels are found.

The needs in our beloved continent are great but so is our belief that by being intentional about caring for those marginalised by society we can help reflect the beauty of life in our world.




To uplift and enhance the lives of those less fortunate in our community in a sustainable manner.


Protea Hotels is dedicated to the continuous upliftment of and social responsibility towards those less fortunate. Protea Hotels actively encourages a culture of philanthropy and community involvement amongst its employees. CSI initiatives are conducted as a TEAM effort. Our Corporate Social Investment Programme is directed at two of our identified STAKEHOLDERS being our STAFF and our COMMUNITY.


2013 Focus


Reach For A Dream

Fulfils the dreams of children between the ages of 3 and 18 years, who have been diagnosed as having a life-threatening illness by a medical practitioner. We do not discriminate based on race, culture, financial status or any other factor. Each child living with a life-threatening illness is given a chance to dream. Protea Hotels fulfilled many children's dreams and our goal is to fulfil many more dreams in the next year. It is a humbling experience for all involved and we will continue to fulfil dreams to the best of our ability and with passion and respect.

Afrika Tikkun

An NGO that provides education, health and social services to children, youth and their families, through centres of excellence in South African townships. Their aim is to empower communities to develop new generations of productive citizens. We spent our 67 minutes on Mandela Day fundraising for this organisation.


Is a South African not-for-profit social enterprise that creates social investment opportunities to change lives. Relate aims to create opportunities at every stage of a project. The corporates who initiate projects with us receive exposure and a platform for building their brand. The causes for whom we make bracelets earn revenue through sales. The makers of our bracelets (ranging from the elderly who supplement their pensions, to refugees, to unemployed township youth) earn an income and are, where possible, up-skilled to move beyond Relate. Protea Hotels purchases bracelets which are used for various causes and then selects our NPO's for the 30% donation to go on to.

Habitat for Humanity

Through the work of Habitat, thousands of low-income families have found new hope in the form of affordable housing. Habitat for Humanity has built more than 300,000 houses, sheltering more than 1.5 million people in more than 3,000 communities worldwide. We built a fantastic house with Habitat and our STAFF got their 'hands dirty' in the process. We also donated home utensils, food and other items to the proud new OWNER of the home.

Santa Shoebox Project

An inspiring community initiative of the Kidz2Kidz Trust that co-ordinates the donation, collection and distribution of personalized gifts at Christmas time to underprivileged children across South Africa and Namibia. Participating is a profoundly valuable and personal experience with each donor selecting the child he or she chooses to pledge a Santa Shoebox for by name, gender and age. We donated over 100 shoeboxes to this cause.




Protea Hotel

Each hotel is committed to their community and supports their local charity initiatives. The top CSI hotel is awarded with a financial prize which is then re-invested into their chosen charity.

The winner was:
Protea Hotel Saldhana Bay!

The runner up was:
Protea Hotel Fire & Ice! Cape Town.

More about Protea Hotels


Protea Hotel Saldanha bay

Their efforts demonstrated incredible TEAM work by involving all of their STAFF. The determination to incorporate all the main focus areas set by the CSI TEAM such as animals, education, the elderly, HIV/AIDS and housing is highly commended. Further to this, their presentation of their submission was totally "out of the box", incredibly creative and original. Most importantly, they focused on sustainability. Working towards sustainable projects is what will ensure that we not only help those of today, but those of tomorrow too.

View Protea Hotel Saldanha Bay


Protea Hotel Fire & Ice! Cape Town

They put a lot of effort into their projects and fulfilled the focus areas in terms of the types of projects they were involved in as well as making them sustainable.

View Protea Hotel Fire & Ice! Cape Town




It is a requirement that our various departments become involved in Corporate Social Investment Programmes. They are each assigned a month whereby they must initiate ways of raising money for their chosen charity. This can be done by arranging raffles, games in the office, selling food, collecting second hand clothing, shoes, collecting perishables and many more. The departments have the option of approaching the CSI Committee for suggestions of NPO organisations to support. This is usually plenty of fun for all STAFF, as all the involvement, planning and final results are done by the departments STAFF members and in turn the efforts are supported by all other STAFF of Protea Hotels.

Other charities we supported include:

  • African Scholars Fund where we have bursaries to 15 children in High School
  • Pet Empowerment in the Townships and Mdzananda Animals in the Townships
  • Huis Martina
  • Conradie Care Centre
  • ACVV Zonnelbloem
  • Princess Care Home
  • Teddy Bear Clinic
  • Zip Zap Circus
  • Compass
  • Blind SA
  • Groote Schuur Cancer Ward
  • Pediatric Aids Treatment in Africa (PATA)
  • ORT
  • Blanket donations to STAFF and our community


Accommodation vouchers are donated to Non-Profit Organisations (NPO) of which approximately 500 vouchers were issued during this financial year. Requests are received via e-mail, whereby the request is reviewed and then clarified to see if the organisation falls within the focus areas and fits the necessary requirements.

Complimentary Accommodation

Non-Profit Organisations are reviewed by the committee and then a decision is made whether the organisations meet the necessary criteria to be assisted with complimentary accommodation. We then select our chosen organisations which we support on a regular basis by requesting from hotels complimentary or discounted accommodation on their behalf.

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0861 11 9000 Intl: +27 21 430 5300
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